My non-writing friends are always surprised when I tell them that we authors who are neither Steven King nor Dan Brown have very little control over their book covers.
Book covers tend to be imposed from on high.
Occassionally, authors are given the right to “consultation” on the cover.
In my experience, consultation consists of patient nodding by some low-level publishing house flack who smiles as if you were a deranged and potentially violent denizen of the local insane asylum.
Then the publisher does whatever it deems fit.
(Imagine our shock when the new publisher of our Romentics line of romance novels – Palari Books – actually solicited our ideas for a cover! Thanks, Dave!)
The main driver of book covers is not, however, the publisher. It is the book buyer – specifically, the book buyer for Barnes & Noble and for Borders. Believe it or not, this is (or at least was) a single person wielding inordinate, kingmaking power. When Warner Books (now Hachette Book Group/Grand Central Publishing) agreed to publish the first Romentics gay romance novel my boyfriend and I wrote in 2005, the editors already had a cover selected. In my humble opinion, it was a good one and matched the tone of the book – naughty and irreverent and at the same time earnest.

Unfortunately, the B&N book buyer did not feel the same way – s/he deemed the cover “too 90s, too beefcake” for the fragile sensibilities of B&N shoppers. The demand: change the cover or B&N buys nothing. Warner Books, of course, vigorously defended the cover and went head-to-head with the buyer, refusing to have creative decisions dictated to them. Well, not so much. Instead, Warner immediately caved and had their in-house art folk whip up a pink-and-green “chick-lit” cartoon cover that was dated from day one. Even though I knew the cover, I walked right by it in the “New releases” section of the store. It just did not stand out.
We protested. Warner said, “Too bad. Too late.”
Here … vote. Which book would you be more likely to pick up?

I thought my cover issues had ended, but no – the cover gods simply do not love me! At Arcade, a much smaller and much more thoughtful publishing house, we devised (and distributed to all the online sites) a cover that was workable, but no one’s favorite. Ultimately, book buyers had a universal reaction: they hated it. (And not just buyers for B&N … they ALL hated it.)
Just four months before publication and with the “old” cover all over the internet, we went back to the drawing board. Here’s what we came up with:

Let me know what you think. Do you like the “old” cover? Or the new one? Try me at Scott.Pomfret [at] gmail [dot] com.
And speaking of covers, check out the Romentics cover changes implemented by our E-Book publisher Loose-ID. Any preferences?






Tags: authors, barnes and noble, books, bookstore, borders, covers, publishing, writing